Best Social Media Campaigns: Starbucks: Red Cup Contest

Best Social Media Campaigns: Starbucks: Red Cup Contest

5 Powerful Lessons Starbucks' Red Cup Campaign Can Teach Us A look back at Starbucks' holiday cups reveals important lessons about what empowers brands to be successful.

1. Starbucks’ Red Cup Photo Contest. Think of a holiday-related social media campaign, and I’m sure this comes to mind. Starbucks has a creative way to get more brand visibility that ties in with the holiday season. They serve drinks in limited edition red cups that are only available during the holidays, and people look forward to it every year.

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When does Starbucks do the Red Cup Instagram campaign?

Not only do they cater their Instagram content to current events or holidays. But they also interact with customers and followers by asking them to post photos and tag Starbucks. This usually happens in December when they run their red cup campaign.

When did Starbucks start their social media campaign?

Starbucks launched a social media campaign in 2015, using the platforms Twitter and Facebook. They used Facebook to get the word out there about the contest they were promoting and Twitter for their audience to engage. This was the second time that they did this contest and it has again been a huge success.

What was the Grand Prize for Starbucks Red Cup?

Customers were asked to upload a picture of them holding the unique Starbucks red coffee cup and hashtag it with ‘#RedCupContest’. There were five grand prizes of $500 for the best five pictures on the internet. They used Instagram, Facebook, and Twitter to promote their campaign.

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What are some good marketing ideas for Starbucks?

Use seasonal menus and offers. For example, Starbucks offers exclusive holiday drinks in red cups. Customers know they must savor their favorite items (such as Toasted White Chocolate Mocha or Gingerbread Latte) before the holidays end.

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The #redcupcontest made good use of the tradition by inviting customers to share and tag their photos of their Starbucks’ red cups for a chance to win one of five huge prizes. The results of this campaign were staggering. In just the first two days after the launch of the campaign, a photo was uploaded to Instagram every 14 seconds.

Starbucks Red Cup UGC Contest. Starbucks’ red cup UGC campaign is an excellent example of how you can collect user-generated content with minimal effort. This campaign involved asking fans to share creative photos featuring the red Starbucks cup to win $500.

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Social media contest has proven time and time again to be one of the best ways to increase followers and sales, all in one go. Anyone can run a social media contest, but creating one that brings impact and genuine results is another story.In order to have the best social media contest, you have to learn from the best.

Combining TV advertising and social media engagement, the values-driven campaign focused on Starbucks’ desire to be inclusive toward people of all genders, by honouring their chosen names. The campaign builds on a well-known aspect of the Starbucks experience—having your name written on the side of your cup—by committing to respect the names that customers want to be called.

Each cup was inspired by fan art from around the world. Our social strategy harnessed the seasonal joy woven into the cup designs and celebrated what customers love most about the holidays and the iconic red cup across Instagram, Facebook, Snapchat, and Twitter. We rolled out the holiday campaign in 4 phases: 1. Teasing the Return of the Red Cups

Eight awesome social campaigns from Starbucks

Starbucks launched a social media campaign in 2015, using the platforms Twitter and Facebook. They used Facebook to get the word out there about the contest they were promoting and Twitter for their audience to engage. This was the second time that they did this contest and it has again been a huge success.

Starbucks has other social media initiatives planned for this campaign, including a contest for Starbucks store employees to submit headlines for future ads and YouTube videos with coffee experts talking about Starbucks coffee. Starbucks says it thinks its campaign will be helped by its 1.5 million fans on Facebook and 183,000 followers on Twitter.

Meet me at Starbucks; Cafés and coffees are the best elements for meetups and dates. With this ideology, Starbucks launched the social media campaign ‘Meet me at Starbucks’ in 2014. Starbucks offered free coffee for an entire year for the winners their #HowWeMet stories.

Starbucks predominantly uses its website, social media channels and in-store displays to promote the brand and the products. It also uses sales promotions, events, direct marketing, print media, and PR in an integrated manner to multiply the impact of its promotions. Big brands like Starbucks can afford to be pervasive.

Hotly anticipated all-year, Starbucks launched a competition on social media asking people to decorate the red cups and the best creations get reposted on their Instagram page or Twitter feed. They can also grace your website like a beautifully curated digital gallery.

Starbucks Red cups campaign Twitter analysis

Instagram is the world’s most trendy and fashionable photo-sharing app, giving marketers an opportunity to target users through this social media platform.As of June 2018, Instagram had reached 1 billion monthly active users, up from 800 million in September 2017.. Many brands are using Instagram to engage users through their creative and thoughtful content.

Gather your most popular posts from the year, or compile a list of the best gifts to fit your target customer.Think of how you can be informative or helpful. You could even create infographics of holiday facts that relate to your business. 6. Holiday Photo Contest. Remember Starbucks red cup campaign?

For its 2016 holiday campaign, the brand teamed up with digital agency, Odysseus Arms to create a fun social media marketing campaign - 'Visit, Don't Stay'. The campaign, although centered around an idea that instead of spending a night or two on your “Grandma’s air mattress,” one could use the app to look for affordable deals in the area.

Hence, the company ran the Meet me at Starbucks social media campaign in 2014. Starbucks granted their customers an opportunity to get free coffee for a year in exchange for their How We Met story. For the entire year, the #HowWeMet hashtag was used to populate the contest and enable people to view others’ interesting stories.

8. Get Behind A Cause. Another great way to create a holiday social media campaign and give back is to get behind a cause or charity that matters to your brand and audience.. A Few More Tips For Holiday Social Media Campaigns. Holiday campaigns don’t have to be overly complicated or complex, and can deliver great benefits to your brand or business.

A Walk-Through Starbucks' Best Campaigns

In November, the social media rampage was all about the new Starbucks holiday cups. The Red & Black reports that Joshua Feuerstein, an evangelist and internet personality, was the instigator of the red cup controversy when he posted his disgust online."Starbucks wanted to take Christ and Christmas off of their brand new cups."

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Big brands like Starbucks, Coca-cola, etc., have huge hands in the popularity of hashtag campaigns over social media channels. With more than 1.83 billion followers on Instagram, Starbucks has built a community where its users speak for the brand rather than the brand itself.

To understand the concept of campaign hashtags better, consider Starbucks’ “Red Cup Contest” denoted by the hashtag #redcupcontest. It involved handing out a blank red cup collectible to Starbucks’ customers, which they could decorate and display on their personal Instagram profiles, including the contest hashtag in their caption.

In 2015, Starbucks reached out to local consumers around the globe with the #RedCupContest on Instagram. The campaign sought to capture creative posts of people with their Starbucks red cups during the Christmas holiday in 2015. Starbucks created a contest that gave away five grand prizes of $500 and got more than 40,000 posts from Instagram users.

Starbucks’ first big social-media promotion came in 2009, about a year after it launched on Facebook and Twitter. It offered a free pastry with drink purchase before 10:30 a.m.

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You can notify the winner of the contest by email or on social media. Summing Up. Brands can take advantage of social media contests to engage with their followers and especially connect with Millennials and Generation Z. In fact, it is the best way to gain organic visibility as contests can help you earn shares, likes, and impressions.

For over 5 years we’ve helped Starbucks stand out from the crowd across the digital landscape. From building social-first campaigns to embracing channel innovations to using consumer insights to help influence product development, we fueled it all with a our own blend of incisive strategy, rich data and breakthrough creative.

Starbucks has 195,509 followers on Twitter. Stop Starbucks has 344. Since the Stop Starbucks campaign started they’ve gained barely 300 followers on Twitter. In the same time period Starbucks added more than nearly 10,000. Today Starbucks even has a social media director, and a vast community who love Starbuck’s famous burnt bean coffee.

Starbucks #RedCupArt contest. Starbucks’ seasonal cups were left with a plain red background. Customers were asked to decorate the cups and post their creation on social media with #RedCupArt. Artists of all skill levels took to the red cup canvases producing eye-popping masterpieces that would otherwise be thrown out as trash.

To date, this campaign has garnered over 30,000 photos of red cups and still counting. Source The #RedCupContest incentivizes Starbucks customers to participate online for a reward.

The 21 Best Social Media Contests of All Time

Social media marketing campaigns are more important than ever, especially in 2021. According to The Harris Poll conducted in 2021, 43% of consumers used social media to discover new brands and 36% used social media to purchase products or services. This number is only going to climb as social media use increases.

There are a few social media campaigns that go viral and make a real impact on society. There is no reason yours shouldn’t. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

It’s an approach that has paid dividends for the best user-generated content campaigns. For instance, Starbucks’ #RedCupContest is a perfect example of transforming followers into brand advocates. Launched every December, the campaign asks followers to submit creative photos of Starbucks’ famous red Christmas cup.

Starbucks’ Red Cup Contest is a perfect example. Every year when the holidays draw near and Starbucks’ red cups start popping up at the coffee shops, the company asks customers to share artful images of their red cups on social media, with the tag #redcupcontest.

Perhaps the best-remembered incident is the coffee chain’s decision to distribute red cups to customers in 2015. Advertisement - story continues below The internet exploded over the decision, with critics slamming Starbucks on social media for allegedly trying to erase Christmas .

Starbucks' Social Media Strategy

It’s a proposal that has paid dividends for the effective user-generated content campaigns. For instance, Starbucks’ #RedCupContest is a superb example of converting followers into brand advocates. Launched every December, the campaign asks Instagram followers to submit innovative pictures of Starbucks’ well-known red Christmas cup.

How User-Generated Content Will Improve Your Marketing. There was a time when most marketers held user-generated content in lower regard than professionally produced branded material, but as social media has become increasingly ubiquitous and the average user has become startlingly good at creating content this opinion has begun to wane with big brands regularly basing entire campaigns around UGC.

During the holiday season in December, Starbucks launches the #RedCupContest for its followers. The brand invites fans to share their customized coffee cups on social media and get a chance to win Starbucks gift card. This is a smart campaign using seasonal UGC because to post photos followers have to buy a red cup from Starbucks first.

1 Brainstorming social campaign themes. 2 Building out your creatives and content. 3 Analyzing the impact of your work. 4 Social media campaigns by network. 5 Examples of successful social media campaigns. 6 25 tips to come up with campaign ideas. 7 Conclusion. Table of Contents. Brainstorming social campaign themes.

With their annual Red Cup Contest, Starbucks asks users to share images of how they celebrate the return of the red holiday cups by using the hashtag #RedCupContest. The prize for winners is a Starbucks gift card, and the contest generates a ton of great content every year. Run a fan content campaign during the holidays.

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Big companies like Starbucks have made UGC a key part of their holiday branding strategy. In 2016 Starbucks ran a UGC contest on Instagram inviting customers to post festive photos that incorporated that year’s “red cup” design. Entries were tagged with the hashtag #RedCupContest. Over 40,000 entries were posted.

Contests such as Starbucks’ “Red Cup” offers patrons an option to contribute potential branded content. Unlike typical campaigns that use a ‘push’ strategy to reach their audience, Starbucks’ photography contests pull useable content from the participants.

Furthermore, UGC campaigns have the ‘domino effect’ as they are an inherently easy way to get content and engagement from a large number of audiences. Starbucks’ #RedCupContest which asked consumers to post their daily dose of coffee on their special red cups for the holiday season garnered almost 40,000 generated content on Instagram.

This award honors a social media campaign or overall social presence for exceptional use of graphics. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered. See previous winners and honorees here.

Social media is a form of entertainment for consumers. Audiences want to be engaged. One of the best ways to do this is with emotional content. Social media posts that create emotional reactions are the most likely to go viral. Particularly if they evoke awe, laughter, amusement or joy.

Starbucks Holiday Red Cups Return

In years past, Starbucks cups have shown holiday designs, but because this year’s cups are plain red without any mention of Christmas, a former Arizona pastor says Starbucks must hate Jesus.

The strongest and most common power of the Facebook hashtag is its ability to link cross-platform with a campaign or contest. With the #PSL (Pumpkin Spice Latte) campaign coming to an end, Starbucks just launched their #sharejoy red cup campaign.

We have previously looked in detail at what employee advocacy is, and how marketers can use it. We have also discovered ten employee advocacy programs firms can use to increase their brand reach. Here are eight employee advocacy examples – businesses who have already found the power of employee advocacy to spread their message and improve their bottom line.

A great example of a branded holiday hashtag success is Starbucks. Starbucks started utilizing this strategy back in 2014 through 2016 with the #redcupcontest. The red cup contest consisted of participants drawing on their plain red cups and posting a picture on Instagram using the #recupcontest to enter.

This is why marketers constantly need to be thinking of new ways to creatively engage customers – from campaigns that revolve around co-creation (such as Lego Ideas and Starbucks’ Red Cup Contest) to consistent and authentic interactions on social media.